Using Social Media to Grow Your Commercial Real Estate Business

Illinois commercial real estate attorneysGrowing a commercial real estate business is no easy task, and the more saturated the market gets, the more difficult promoting your business becomes. To stay in the competition, real estate investors are encouraged to utilize today’s more powerful marketing tool: social media. Learn more in the following sections, and discover how a commercial real estate attorney can help protect your business from the most commonly experienced issues in the market.

Why Use Social Media?

Social media use has grown exponentially over the last several years. It is where consumers connect with friends and family. It is also where they gain information regarding where they should spend and invest their money. On the one hand, this is a positive thing, as it gives consumers more choices, but it can also make it difficult for smaller, start-up businesses to attract the kind of attention they need to grow.

Social Media Strategies for Growing Your Business

While much of your social media strategy will be based on the clientele you are serving and the unique aspects of your business, one can turn to some of the most successful commercial real estate accounts to gain some insight on using social media in an effective way. For example, one New York agency uses a consistent theme; they focus on posting high-quality photos of businesses, people, and neighborhoods that are of interest to their consumers on Instagram. Theoretically (and most likely), this attracts new tenants to their buildings.

In other words, to develop a successful and tailored social media plan, you will want to first consider what may be most important to your clients. What are their needs, and how do you meet them? Then focus on using a strategy that pulls them in. Business owners are also discouraged from posting political views, rants, and other statuses that paint them in a negative light. It is also recommended that commercial real estate investors use memes, motivational quotes, and other content that is not related to their business sparingly.

How an Attorney Can Help You Grow Your Business

Social media can attract new clientele, but new clients are only a positive thing when you are adequately prepared. Furthermore, commercial real estate investors need quality protection from the common issues that arise in the industry, such as zoning problems and delays in development. It is in this area that Stock, Carlson, Oldfield & McGrath, LLC can assist. Dedicated and experienced, our Wheaton commercial real estate lawyers prioritize the growth and future of your commercial real estate business. Call 630-665-2500 and schedule your personalized consultation to get started today.

Source:

https://www.forbes.com/sites/forbesrealestatecouncil/2017/12/27/ten-tips-from-the-top-commercial-real-estate-accounts-on-instagram/#a0cffbc72052

Wills and Living Trusts – Do You Need Both?

DuPage County estate planning lawyersEstate planning is a complex and highly personalized process (at least it should be), and that means that no two estate plans are exactly the same. However, there are similarities and generalized information that one can use to determine which estate planning option may be most appropriate for their situation.

Consider, for example, the comparison of a will and living trust. Each strategy works the same, regardless of your situation, but your situation may warrant that you use one document or the other. Also, there may be certain scenarios in which both strategies are needed. Learn more about when this may occur, and discover how our seasoned estate planning lawyers can assist you in developing an estate plan that suits your needs.

Comparing Wills and Living Trusts

Although wills and living trusts both allow you to name beneficiaries and designate where assets will go upon your death, they do so in very different ways. Wills communicate your wishes upon your death, and they do not typically require you to do anything extra; you simply need to create it, register it, and ensure that loved ones know where to find a copy.

Living trusts can also designate assets and identify trustees, but you have more control over when and how the assets are assigned. For example, you can transfer your home to a beneficiary before your death, rather than after your death, to help them avoid probate after your death. Using a living trust over a will could also result in a more expedient transfer of property to the beneficiary. In short, living trusts can reduce the legal costs and delays that are often associated with probate over a contested will.

When Both May Be Needed

While most parties need only a will or living trust, there are certain situations that may warrant both. If, for example, you have assets that do not have value (i.e. items of sentiment, pets, etc.) that you want to go to a specific beneficiary, a will can help you do that. However, if you also have substantial assets that could go to probate, you may still need a living will to protect your beneficiary from the resulting delays and legal costs that might occur if someone does contest the validity of your will. An attorney can help you better understand what other situations might warrant both a living trust and a will.

Contact Our DuPage County Estate Planning Lawyers

Backed by more than 40 years of experience, Stock, Carlson, Oldfield & McGrath, LLC can skillfully assist you in developing an estate plan that suits your family’s needs. Dedicated to ensuring your wishes are carried out, even after your death, our DuPage County estate planning lawyers can examine your situation, explain your options, and execute whatever strategy appeals to you. Call 630-665-2500 to schedule your personalized consultation today.

Source:

http://www.oregonlive.com/business/index.ssf/2018/01/liz_weston_living_trusts_can_h.html

Illinois Upholds the Right to Yelp – What Business Owners Should Know About Online Reviews

DuPage County business law attorneysBusiness owners are used to word of mouth publicity. They even know how to encourage it in the right context – but today’s consumer is different. He or she uses social media and the internet to determine where they will shop, eat, or purchase goods. Online reviews, such as those left on review sites like Yelp, play a key role in their decisions.

Many business owners have struggled with this new platform, and some have even attacked the right to leave reviews online, claiming there is no way to verify that the consumer even visited their establishment. However, the law has upheld a consumer’s right to use such sites. Learn what this could mean for your business in the following sections, and discover how an experienced business law attorney may be able to help boost your company’s bottom line.

The Consumer’s Right to Yelp and Your Business

Because consumers have the right to leave online reviews without the fear of retaliation, business owners should handle their bad reviews carefully. Never address a customer or reviewer in a negative fashion, and attempt to rectify the issue if you can. Other consumers may see this and make a different decision about your company, based on what they see. Business owners should also avoid making any retaliatory statements, and they should understand that they do not have any form of recourse against reviews.

Using a Bad Review as Constructive Criticism

In addition to respecting the consumer’s right to leave a review and addressing the issues they experienced at a business establishment, business owners can attempt to use the review as a form of constructive criticism. Doing this can ultimately improve the experiences that your consumers have, and it can boost your company’s bottom line. It may also clue you in as to whether an employee should be terminated, coached, or needs additional training.

There may also be gaps in your employee handbook that have created confusion about an employee’s job duties or your expectations of them. Again, you can use the review to mitigate and potentially solve such issues within your company. In areas such as this, a skilled attorney can help.

Contact Our Wheaton Business Law Attorneys

Whether your company needs help with clarifying its employee handbook or you need assistance in dealing with a legal matter, contact Stock, Carlson, Oldfield & McGrath, LLC. Dedicated and experienced, our Wheaton business law attorneys have more than 40 years of experience and knowledge in the small business sector. Call 630-665-2500 to schedule your personalized consultation with us today.

Source:

http://chicago.cbslocal.com/2018/01/02/illinois-law-negative-yelp-reviews/